Research On Strategy Choosing And Implementing Methods For CEA's Participations In Building Shanghai Air Transportation Hub

The Chinese Eastern Aviation Group Company(CEA) is China three one of the big and state-owned large framework aviation business enterprise groups. In 2004, Shanghai City passed "strategy programming ".As a national strategy, to build air transportation hub in aviation in Shanghai has been brought into the national "15^th 5— years programming".Chinese aviation enterprise certainly will face the pressure of the policy of "openning sky".Shanghai is the base of CEA, so the company is taking positive participations in the developments of the Shanghai air transportation hub.The process of building the international air transportation hub, will bring big impact on the market of air transportation of Shanghai, which means that the CEA has to fight with foreign airlines to capture more sources of passengers and cargo. The market environment will take place huge changing. For those low-competition-ability company, especially CEA, who regards Shanghai as its base, this change will result in profound long-term influence upon their benefits and operating condition.For airlines, the substance of their effects on air transportation hub strategy is to make use of to their advantage to maintain absolute competitive advantage in the local market, and not to leave the potential entrants any market space. That is, thinking about the competitive emphasis of opening sky, the existing airlines must increases their flights and service densities to occupy as much market shares as possible. When the strategy put into practice, the principle application of the strategy management, market marketing practices all play outstanding roles.Seeing from current situation, Chinese air transportation industry has great growing potency. Many foreign airlines are challenging to enter this market. Shanghai, who possesses unique advantage of locality, economy increase, foundation facilities, is looked particularly as the first choice to enter.The detailed research on CEAs strength and weaknesses , opportunities and threats during its effects brought into the building of Shanghai air transportation hub has been done in this text though the analysis of industry structure, and SWOT method.. And large quantity of studies about foreign and domestic aviation enterprises that are successful in implementing air transportation hub policy are included in this text, which can provide other enterprises some effective guidance to improve their competitive ability. Those summing-up experience of success or failure can even bring non-aviation enterprises some general rules to compete in the International market and become a winner in the competition. The embodiment of thinking modes and designing methods during the process of strategic management, marketing management and tactic designing , referred in this text, can bring much guidance to Chinese enterprises on how to implement effective strategic management, analyze market environment, study competing rival and finally lead to successful decision-making.