Research On Advertising Effect Model And Its Application

A.D. is widely accepted by the public as an economic phenomenon, and many companies treat it as a very important marketing measure to promote brand reputation 了 and market coverage. A.D. is an activity to transmit information, and its foundation lies in its effect in persuading the public.In the competitive market, companies must make their A.D. different from others, and achieve attractiveness. A.D. has the character of every other economic activity, the relationship between input and output, so they must absorb all those theories and practical results from scientific research and make use of their limited resources efficiently. Their A.D. decision should not be dependent on someone's assumption or idea too much, and it should be based on the scientific research results.There're some distance between China and some other developed countries in this field related to its research, practical experience and so on.So after consulting a number ofliterature investigating and combining practical application ,I put forward some new ideas about evaluating the effect of AD and some oprable models to coach evaluating the effect of AD with them. Accordingly,we can reduce the waste of AD ,set free efficacy of AD furthest and make all men related to AD benifited from it.Of course ,there is deficiency of these models and ideas,and they need to be tested and proved in the market,but as long as they can bring some use for reference and revelation to adertisers and other correlative men ,I can say I succeed.