The Case Research About S Sub-branch Of G Bank's Personal Finance Product Marketing Strategy

With the development of china's economy and society, the personal wealth has been growing and has shown the trend of concentration. People's mindset toward personal wealth and its management have also undergone profound changes. The personal wealth management(PWM),therefore, comes to the focus of people's attention. In the past years, the personal wealth management has become one of the main fast growing and profitable business lines of commercial banks worldwide. Banks are putting in more resources to gain increasing market shares. In China, however, as restrained by financial regulation and bank staffing, personal wealth management is just at its preliminary stage.The First ,expatiating the filed and worthiness of research; The Second particular describing case background and putting forward the problems in existence of case Then Fixing a definite position of marketing stratagem about PWM, and analyzing the choice of target customers and marketing design of personal wealth product; the finally ,Advancing project to solve the problem about PWM's marketing.By analyzing the supply and demand supplies of personal wealth management in Dalian integrating it with the practice of S sub-branch of G Bank Dalian Br., the author points out the bank's PWM market position and service framework, and initiates product innovation and service strategies on the basis of the demand of target customers as well.