DaLian Sky-good Food Company Marketing Strategy Of Fresh & Freezing Waxy Maize

With the development of China economic and the improvement of people living, people change to pay more attention to health when they pursue the high level live. People are not only through doing exercise , but also by eating to strong their bodies. So China citizen prefer to coarse food grain and green food, and this article is to satisfy the desire of consumer caters for coarse food grain to study and research marketing strategy of fresh & freezing waxy maize for Dalian Sky-good food company in Dalian area.The China market economic is step by step changing to perfect, marketing operation of commodity is more and more to normalizing, face to such hot competitive market, for Dalian Sky-good food company which just works on the trade of fresh & freezing waxy maize, the company not only pursue the profit, but also put the substantial basic for the future development of company. The article's idea is to: on-site inspect the fresh & freezing waxy maize's supply of the three provinces of northeast and supply of Dalian area by author, then combine together the fresh & freezing waxy maize request of Dalian consumers realistic situation, and analyze the competitive of Sky-good food company, make the marketing strategy to fit for company real strength and the current situation of Dalian market.In the during write article, author is always according to "thesis combine with practice", and read a lot of records and documents at the same time, then link to company's real condition to study. To take the techno-way of "the quantity together with the quality" ,and the scientific methods of the comparative demonstration, deeply rooted to take the requisite data and information of the enterprises of fresh & freezing waxy maize in the three provinces of northeast, then going to scientific analysis, so provide the scientific and rational basis for raising the marketing strategy of this article.