Research On The Structure And Innovation Approach Of The Profit Patterns

Under the background of economical globalization, the innovation of the profit patterns is endless. But now the research on the profit patterns has been still on the way of patterns classification. By the innovation of profit patterns many enterprises have achieved great success, but the experiences are not clear to other enterprises. The reason is that it is short of the general structure research on the strategy behind the profit patterns. Based on this, the thesis has made the research on the general structure of the profit patterns and the innovation approaches.This thesis considered that the biggest flaw of the traditional strategy is taking the competition as a core, but the customers'demands as survival reason for the corporation is in the secondary position. Based on this, the thesis designed a 3D structure model for the profit patterns based on the customers'demand. Taking value innovation as the core, the model has three dimensionalities: value innovation, cost structure and profit protection.First of all, the thesis defined the essential content of a customer value. The customer value is the sum of the all profits in the consuming course. The thesis made the classified research on the driving factors of customer value After that, it made a combination of all kinds of driving factors by the varying intension of each. Finally it obtains 32 kinds of value innovation pattern.Each kind of value pattern needs to have a suitable value chain. The corporation should identify its location in the chain and manage it efficiently. All that is the cost structure of a enterprise. The thesis divided 32 kinds of value patterns into two categories: the cost sensitive category and the innovation sensitive category. The output-efficiency chain is corresponding to the cost sensitive value model, the response-sensitive chain is correspond to the innovation sensitive value model. In the integrity value chain, the high value-added activities which the enterprise has advantages to do are the first choose. The thesis divided all activities into seven kinds by designing two matrixes: value-added / corporation capability matrix and complexity / asset specialties matrix. At last, the enterprise would obtain the value activities which it should be done and how to do and then determines its boundary.The differences on resource and the non-completeness market limited competitor's imitation behavior, so the innovation of the value pattern and the cost structure achievement can be able to continue, and then the enterprise could gain the value for a long time. By designing a resource-logic model, the thesis indicated the direction for the enterprise in strategic resource investment in the management process.Finally, through the analysis on The Bund Side of the CR Land, the thesis made a examination of the value innovation in practice.