A Study On Technological Innovationin A Real Estate Company

The industry of real estate in China has been established lately. Most of real estate companies are capital and technology-intensive, but different with manufacturing companies with a whole product line. During the process of house product development, the real estate companies' role are to coordinate and manage stakeholder units, such as the plan surrogates,the designers and the material providers. Because the management structures are unwound, most companies do not have technology management departments.Along with the environment of companies has changed, especially, the ground policy and the loan provision have come out with, the cost and venture of the real estate companies have increased largely. In order to build advanced houses, a few companies have extended the scope of working in product line. By controlling more phases of the key working, the companies have acquired the advance in building house. Many and many enterprisers pay attention to the technological innovation which can improve the profit of building house.By analyzing a lot of actual data and cases, the study discussed the two questions which identified the demands of customers and evaluated the result of innovation. It indicated that the need of the innovation, the phase and content of the innovation, the Method of evaluating innovation.The study can provide real companies with practical instruct. At the same time, it pointed out that the innovation must be carried through according to the demand of customers.