Research For The Problem Of Customer Relationship Management Implementation Of Mobile Communication Company In A City

China Mobile is facing a profound revolution in its system, operation and development strategy with the market of China Telecom's opening up to the outside world from the former monopoly. In the process of transforming the operation of network-orientation to customer-orientation, how to enhance the Customer Relationship Management Capability (CRMC) of the company is the key to success.On the other hand, customers, especially major customers will be the focus and valuable asset of the competitive market in the following phase. The competition of the market will lead to the fact that major clients will have more requirements and expectations of characterized mobile telecom products and services. Therefore, the company must know more about the needs of their major accounts and accordingly launch new products and satisfactory services to attract and retain their major accounts.Consequently, the companies must set up their own systems of information interaction and technical process and the corresponding human resources and programs so that they can be on the road to both satisfying the needs of customers and becoming more competitive in the market.This paper, from the very start, introduces and analyzes the challenges and difficulties of CRM in Company A, thus putting forwarding the problem and purpose of this research. At the same time, while comparing the current situation and defects of similar research in the world, it displays the research content and methods. Then it analyzes the status quo and defects of CRM of Company A and reveals the problems of CRM existing in Company A. The third part analyzes the reasons leading to the problems of CRM in Company A. And finally, based on the above research, puts forward the strategies of improving the CRMC and the detailed implementation of each segment.