Virtual Experiential Marketing In Internet Communication

As the Internet appears, it brings people another modeof life and also the suffering. The people never stop to discuss it. The marketing world experienced important revolution in the development of Internet and experience economy. The experiential marketing is aroused. The virtuality of Internet brings experiential marketing the different character from the reality: arranging the virtual surrounding to arouse the experience of the people.The essay begins from the formation and development of experiential marketing. The experiential marketing is produced after the experience economy and developed from IT industry. Following the connotation and relationship of virtual reality and experience. From the communication theories, virtuality is not the Shadow of the Shade and experience is not fabrication upon nothing. The experience is real in virtual world. The hierarchical theory of needs of Maslow. a.a. explains the experience of the virtual world from the psychology.The essay discusses the Virtual Experiential Marketing from three aspects—-shopping online, tour online and game online: shopping creating happy and honest environment, tour providing valuable information and atmosphere, game needing to maintain the order on line.