The Research Of The Approach Of Enterprise Providing Customers With Excellent Value Through Memorable Experience

It is considered by American famous scholars, B. Joseph Pine and James H. Gilmore that economic worth develop course can be divided into 4 stages: products, goods, service and experience. The present economic and social environment has offered the good condition for the arrival of the Experience Economy. Many enterprises have been struggling all the time to create remarkable value for customer. Under the background of the Experience Economy, they have to pay close attention to the customer's experience value when they are creating value for customer.How to introduce the experience value into the process of creating value for customer is discussed in this text. First of all, this text has summarized the definition, characteristic, type of experience and the way of creating experience, and summed up the theories on customer value respectively advanced by Kotler, Zaithaml, Woodruff.Secondly, this text has pointed out the relation between experience and value, further that experience is the form of expression of a kind of customer's value in essence, and have analyzed that the carrier of experience value, and the meaning and characteristic that enterprises introduce experience value while value creates. Based on this, the realization way to experience value creates has been discussed. Experience has different behavior while value creates: promoting the value of products, service, sales promotion or creating value directly.Thirdly, an experientially oriented organization must be shaped if enterprises want to deliver remarkable experience value for the customer. Cultural construction and human resources management must be adjusted for this kind of organization.Finally, the case of enterprises providing experiential value for customer in managing actually is provided. I wish it was helpful for readers.