| One of the advantage of sport brands is "sport can transcend the country".So this paper choose the sport brands as the typical case to study.Firstly,the paper collect a lot of advertisement of Nike (only including TV commercial).Secondly,it analyses the difference between their advertisement plan in different countries.Thirdly,the paper try to find out the influence of their own culture and value system.Finally,this paper try to summarize their good advertisement for our national brands and their different way of thinking.Only by doing this,can our national brands be better and stronger.The paper will begin with the origin of the Nike ,the development and the changes after it entering another country. |
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