Traditional strategy which takes the competition as a core is the main approach of enterprise development in industry-economy social. Aim at realizing the market object, the enterprise design its management based on improving competitive advantage. Especially, when they aim at vanquish the competitor, they will find which they get is not innovation of company capability but imitational improvement.The conventional industry-economy social is translating into the knowledge -economy social step by step. The exterior environment of the enterprises has changed widely and profoundly, and the enterprises are faced with more and more austere challenge. High-tech product combined with vast assets, intense technology and plentiful talent. With more intense competition and shorter product life cycle, a successful value innovative strategy is a key point in capability improving of high-tech enterprise. Identifying key elements of customer needs and discovering a proper way of product or service value innovation are the basics to establish innovative strategies. This paper applies the value curve approach together with Balanced Score Card (BSC) to business strategy innovation and implementation processes. We present, through a case study, how a high-tech enterprise can be able to probe a proper innovative logic by the value curve approach to rectify its business strategy, integrate the resources available based on changing environment and improve its value creation capabilities and competitive advantage. |