An Analysis On The Circulation Channel Styles And Features Of Fresh Water Farming

Fresh water farming has developed rapidly, impulsed by the encouragement of reform policies, market development and consumption upgrade since the reform and open implement. The products have been into the lives due to the special taste and rich nourishment. In China, people consume the products alive, which contribute to the speciality of circulation channel of fresh water farming. Recently the researches on circulation channel of fresh water farming are limited, therefore, this paper is going to study the features of China's fresh water farming, and analyze the styles of the distribution channel.This paper aims at exhibiting the existing styles, and the distribution function of China's fresh water farming. In order to fulfil the objectives, this article contains three aspects, understanding the general features and basic forms of the distribution channel starting from the products qualities of fresh water farming; dividing the fresh water products into general farming products and special farming products, and empirically analyzing the styles and features after selecting the representative breeds of crash and crab according to the habit of fresh water farming. The discussion about the ways that product features influencing the distribution channel and features, especially the distribution alive and the consumption features affecting the distribution process of fresh water farming will be carried out. Furthermore, it will be fatherly familiar with the contributing channel and features by virtue of the comparison of constructed circulation channel and the actual one. The data come from the self-investigation into the wholesale markets in Nanjing, including 30 crab wholesalers in HuiMing Bridge and 22 wholesalers of general breeds in Nanjing Central wholesale market.It is concluded that, firstly the distribution radii of fresh water farming is short, affected by the distribution alive and consume feature. Secondly achieve the purposes of reducing the logistic ache and lower the risks by virtue of the selecting, classifying, packing, remaining fresh and diffusing the information in the channel. And then take the clear work...