The Research On Competition Stratagem Of The Dalian Port Ore Terminal Co. Ltd

To research and work out a right competition strategy for an enterprise is to meet its need to in the advantage in the steep competition. The scientific competition strategy can conduct the enterprise to organize the management activities according to the external circumstances and internal factors and promote the rational allocation of the resources, which contribute to the enhancement of the competitive ability of the enterprise and help to make the enterprise more competitive. In the process of the development of modern market economy, it is an important problem concerning the rise and fall of an enterprise whether there is a right competition strategy brought out.The research object of this paper is the Dalian Port Ore Terminal Co. Ltd. Firstly, this paper presents the basic existing conditions and facing problems, point out the importance of bring out the enterprise competition strategy. And then, clear the company's advantages and disadvantages as well as the opportunity and threat by analyzing the internal and external circumstances. In order to confirm the company's strategy, we predicted and analyzed the development in the future. On this basis, we confirm the company's aim and strategic objective and confirmed a point of strategy adopted to realize the total strategic objective applying the matrix of PEST, SWOT and the five force in the industry analytic approach. Finally, explained the concrete implementation method of the company's strategy.