Research Of Local Development Strategy Of Chinese Corporations' Brands

A brand's meaning has more and more broken away from the material character of production, and it turns to consumers' omnibearing taste and experience of the brand. So a brand which is used to be a material character, now is both of the taste and experience of the production and service.China is the earliest country creating world wide brands, they were famous all of the world as early as 15th century. But now there is no Chinese brand during the world biggest ones. The reason is that poor stragetic consciousness of Chinese corporations' brands results in corporations' management far away from the right path. Chinese traditional culture hasn't really entered corporations' culture to create great productivity.Stragetic era of brands is coming. Our corporations' brands need to develop locally, and economy development demands local brands' establishment. China is a socialistic country with Chinese characters, and the situation of China is special. So the strategies of brands should also accord with the realistic situations, should establish brands with Chinese characters. The right way of creating competitive brands in the world is to develop Chinese corporations' brands locally.