The Research Of Customer Relationship Management Of Solartech Electronic Company LTD

For the reason of more intense competition, enterprises had been forcing to probe some more effective management ideas and methods to enhance their ability of competition in the market. Customer Relationship Management(CRM) , as one of them ,has absorbed more and more concerns from the enterprises .For the recent years, with the further research and development of CRM concept and CRM software ,and its successful implementation in some big and medium-sized enterprises ,especially with the development of the special CRM software for medium and small-sized enterprises developed by some software suppliers these years, more and more medium and small-sized enterprises would like to have some tries in the application of CRM. The implementation of CRM in medium and small-sized enterprises must be based on their actual needs ,and be combined with the actual situation of enterprises in proper .The discrepancies of enterprise industry ,enterprise scale ,characteristics of its customers, enterprises'nationality ,etc, will have different needs and impacts on it .Solartech Electronic Company Ltd is a medium and small-sized enterprise specializing in the manufacture and sales of cable and wire used in home appliance and electronic products ,all its customers are manufacturers, that is B2B customers . Starting from the foundation in the mid-1980s, Solartech Electronic Company Ltd had been run very smoothly . With the more intense competition in the market these years ,especially from the end of last century ,the business administration mode of Solartech Electronic Company Ltd has turned to be less and less effective. More and more customers have left Solartech company ,and the sales performance has turned to be worse and worse .This kind of unfavorable situations needs to be changed urgently , which has been recognized by Solartech Electronic Company Ltd and relevant preparations have started to be proceeded.Starting from the study of CRM theories , and in the light of the actual status of Solartech Electronics Company Ltd ,this paper deals with the analysis and diagnoses on Solartech Electronic Company Ltd. Solartech Electronic Company Ltd is a medium and small-sized enterprise, most orders are repeated ones from the old customers and all its customers are manufacturers . With the dynamic customer analysis , the techniques of testing customers'satisfactory level and data mining ,etc ,this paper release the CRM proposal in Solartech Electronic Company Ltd on the basis of analyzing current status and problems .In the end this paper has put forward the suggestions for the implementation of CRM in Solartech Electronics Company Ltd . Which are not only helpful for Solartech's CRM implementation in the future, but also helpful for the other small and medium-sized enterprises'CRM implementation .