The Research On Zhuzhou Times Electric Corporation Service Competition System

Zhuzhou Times Electric Group is a leading enterprise specialized in the key technology and products of rail transportation equipment manufacturing. It carried out the strategy of service competition with the multinational companies in the domestic market. After settled down such problems as accomplishing the strategic targets, grouping of users, budget control, service organizing, information system, staff management and service evaluation etc., the group has set up the competitive advantage of service competition initiation.The essay gives a general description and analysis on the theory of service competition, the current state and development of service competition in China, the concept of service competition and service marketing as well as service competition modes of manufacturing companies, on which the article promotes the main studying method. According to the market situation, user characteristics and product characteristics of Zhuzhou Times Electric Group, the essay states the features of service demands. Together with the analysis of relevant policy and competitors, the essay reasons out the industrial service demands and marketing characteristics. It also predicts the developing trends of the service of the industry.The essay introduces the basic service strategy of Zhuzhou Times Electric Group, which is formed based on the principle of competitive advantage. It analyzes the influence of different service systems against company operation. It also introduces the implementing steps, including service product design, adjustment on internal process, external factors, how to build up professional service team and service culture, the supporting ways to main service net, information control system and logistics, the evaluation for service capability.The essay illustrates the implementing steps of service competition and the process of building up the"Lureen Service"in Zhuzhou Times Electric Group as well as the process of realizing service industrialization. It also demonstrates the user response and market response based on the changing evaluation of users and the reduction of cost. At last, the article brings to a conclusion that a complete service strategy, grouping of users and integrated comparative advantage guarantees the implementation of service competition system. Meanwhile, it explores the general ways of service competition for manufacturing enterprises.