The Research Of Shanghai Pudong Development Bank Corporate Banking Strategy

The thesis analyzed the importance of corporate banking in the commercial banks, and introduced the development of the corporate banking in main developed counties and in China first.The thesis did some research for the current status of Shanghai Pudong Development Bank (call as follows: SPDB) corporate banking and analyzed the strength and weakness of the primary competitors, including the foreign banks, four state owned banks and the public owned banks. The thesis laid emphasis on the research of the branches'layout, the personnel position, the customers'structure and the products'structure. And the thesis carried on meticulous comparison and analysis for the SPDB with its main competitors from these four aspects, and then drew out power and weakness of SPDB corporate banking.According to above-mentioned analysis, the thesis put forward SPDB corporate banking strategy, guide thought, strategic point and strategic steps. The thesis made thorough research and put guidance to the branch tactic, the customer tactic, the product tactic and the personnel tactic in details. According to the above investigation, research and analysis, the thesis was instructive to SPDB corporate banking strategy, and was also helpful to the other commercial banks.