Urban Marketing In The Process Of Urbanization And The Rising Of Central-China

According to the theory on urban marketing, urban marketing in the urbanization is very important to the unexpected rising in the central-China region. Urban marketing regards the public resources as a whole to be capitalized and to raise fund for urban infrastructure ,to combine governance with market to carry through the large-scale urban construction to promote the unexpected rising in the central-China region.PartⅠUrbanization and Socio-Economic Development. It talks about the importance of urbanization, metropolis and city group to regional economic-social development, and introduces the harmonious development of the central-China region. It tells what happens in Jiangxi to address how urban marketing promotes the rising in the central-China.PartⅡUrban marketing in the process of Urbanization. Urban marketing should be based on the ideas that the city be managed as a company and customer-oriented. Urban marketing should be holistic, and should draw ecology, environment and social welfare into consideration. Urban marketing can make good use of resources, is the only way to raise the fund for urban construction, is the platform to foster the regional economic development.PartⅢUrban marketing and sustainable development in the central-China. The characteristics of urban marketing in the central-China region are , that economy is small but promising, that urban function incomplete but the space for marketing is large if the unique features are paid attention to. It discusses about urban marketing in the central-China region from land-supplying, infrastructure-constructing, urban management and surrounding. It addresses that sustainable development and human-oriented are important for urban marketing in the central-China region.