A Study On Tourism Competitiveness Of Urban Cities

The study of tourism competitiveness is one of the frontier fields in modern tourism study. It's not until the late 1980s and the early 1990s that foreign scholars attempted to introduce the concept of competitiveness into tourism field. 1996 saw domestic scholars setting foot in tourism competitiveness study. Recently, with the increase of tourism competition, academic circle has drawn closer attention to the study of tourism competitiveness in urban cities than ever before.The 7 cities, which include those along the Yangzi River in Anhui Province and those in southern Anhui, have the most developed tourism industry in Anhui Province. They have abundant tourism resources and convenient transportation, which are very good to their tourism development. However, the tourism developments during 7 cities are imbalanced.Aiming at this problem, the author makes exact definitions of urban tourism and competitive power of urban tourism and makes deep researches on affecting factors, structures, function and evolution phases, through consulting many data abroad and domestic and applying the basic theories and methods of economics, urban science, tourism science and sustainable development. An index system of tourism competitiveness of urban tourism is set up based on certain principles. AHP (Analytic Hierarchy Process) method is selected to evaluate tourism competitiveness of 7 cities. The author compares tourism competitiveness of each cities, and proposes the measures to improve tourism competitiveness of this zone and realize the fast tourism development.This dissertation is divided into five chapters:In Chapter 1, first, the author discusses the study purpose, meaning, frame and methods. Then, she looks back the overseas and domestic developing sequence on the study of tourism competitiveness.In Chapter 2, the author elaborates theories that have a correlation with the study of urban city tourism competitiveness. In Chapter 3, first, the author analyzes the factors which impact on the tourism competitiveness, then designs model of tourism competitiveness. On the base of this model, the author builds index system, employs the method of AHP.In Chapter 4, based on the analysis of current tourism developing situation of 7 cities, the author minutely estimates 7 cities' tourism competitiveness.In Chapter 5, based on the analysis of each city's tourism competitiveness, the author takes the 7 cities as a whole, puts forward strategic countermeasures to improve tourism competitiveness.