Research On Market Opportunity Of Gestation Period Of Virtual Enterprises

Since 90's in 20 centuries, because science progresses unremittingly technically and continuously develop of the economy, the globalization information network and the globalization markets become and the acceleration that technique change, surround the market of the new product competition also gradually vigorous, the exterior environment of the business enterprise is stable less and less, the business enterprise want to want to exist and then must can do a fast reaction to the market.Accompany with the arrival of the buyer market, the demanding diversification of consumer is more and more outstanding, the product life span period is more and more short, the customer is more and more high to the quantity of the product and the expectation of the services, the competitive advantage of the business enterprise takes etc. after has already not only been decided by the quantity, price of the product and sold only factor, but to a large extent be decided by whether business enterprise has the gentle and fast market of enough production or not the contingency ability.Obviously, traditional large-scale, the rigid mode of production of the large quantity, single function has already can't satisfy this kind of market demand. Face the new market environment and the competition methods, request the business enterprise and must have the intelligent reaction ability and rich elastic dynamic states to organize the structure. But various combination of the internal resources of business enterprise usually exists the difference, if some business enterprises own the strong funds, but lack the investment item of have the prospect, but some business enterprises have the product of the stronger research development ability and good market foreground, bitterness in lack the funds;Along with the breakthrough of the technical fast fierce developments, such as modern communication, transportation, management and artificial intelligence...etc., the virtual business enterprise( the Virtual Enterprise, VE), this all new business model and the organization appearance requests in the market need, technique, the management principle takes place the background of important change with move because of under emerge with the tide of the times, and get the theories field and extensive concern of the industrial circles quickly.Its basic thought is to take the information network as to rely on, will the organization of the structure and form different advantage scatter on the region efficiently of organization and whole put together, division of labor, the advantage repairs with each other, being in conjunction with the cooperation, improving the problem-solving ability and strengthening the fast contingency ability to challenge sex opportunity but begging the common development.According to the virtual business enterprise this kind of combination mode, the business enterprise can break the boundary of the oneself limit, asking for help from the modern correspondence network, at geography up the foreign land distribute, organize up several business enterprises or manufacturing of equal independence organize establishment close cooperative relation, virtual business enterprise of dynamic state of formation, each other an independence help to make with the competition, exertive each from of core competition ability, seek to cooperate mutually, carry out the advantage to repair with each other and the resources dynamic state is excellent to turn the combination, becoming to take the business enterprise core ability as basally the network of the distribute type turns the production, marketing, carry the camp system, the common confidence market opportunity begs existence and develops in vehemence of market compete.First this text carries on to the research realm of the virtual business enterprise in detail analytical, discover the academic circles currently to virtual business enterprise of research is very active, the main direction concentration cooperates the colleague in the virtual business enterprise choice, the set of the virtual business enterprise sets up the related problems, such as way and management...etc. up.But set up the behavior of the period to study to the virtual business enterprise less. However, for virtual business enterprise but speech, how work well the work that sets up to expect, namely how leader of alliance is the exactitude holds the market opportunity is count for much, it will relate to the set of the virtual business enterprise to set up the operation of the way and future directly. But current present condition is: The confidence of the market opportunity mainly depend the governor's observation and subjective judgments, the possibility that appears the error compare greatly.The relevant research identifies the problem to the market opportunity, did not carry on the excessive and thorough study, the related cultural heritage also seems to be the comparative to lack.This text considers according to this kind of exactly, hoping to make use of opposite fuzzy number and some methods within misty mathematics's, identifying and evaluating the problem to do some studies to relevant market opportunity, providing some meaningful references for the development of the virtual business enterprise future.This text first from the resources angle set out analytical virtual business enterprise of resources characteristics, then introduce why the virtual business enterprise wants to carry on the resources integration, analyzing the virtual business enterprise regardless is the core business enterprise still participates to come in of cooperate must colleagues have own core resources of reason, then analyzed the market opportunity from the resources angle, the end give set up to expect the theories model that the virtual business enterprise market opportunity identify.Because the current research didn't method and index signs that put forward more and definitely to carry on the market opportunity's identify at the virtual business enterprise that set up to expect, therefore, this text is in comprehensive analysis set up expect virtual business enterprise of the foundation of the exterior environment up, give the influence sets up to expect the influence factor that the virtual business enterprise market opportunity identify, and put forward to set up to expect the index sign that the virtual business enterprise market opportunity identify on this foundation, give identify, the evaluation model and the evaluation method. Then this text synthesizes to make use of the fuzzy number within misty mathematics and information's orgy etc. principle, pass to affect the factor to the market opportunity of comparison, adopt triangle misty number ~1 , ~3 , ~5 , ~7 , ~9 carry out misty judgment the balance of the evaluation of the matrix chemical element standard, and apply the misty zone operation to beg the opposite fuzzy number .That method overcame the shortage of the general AHP method, the faintness that considered the market opportunity to identify the inside well balanced of influence factor of medium market opportunity and evaluation adequately, do the decision of to even have science on these grounds. Therefore, this text carries on the market opportunity to identify the decision for the business enterprise, providing a kind of more reasonable decision method.At last, this literary style orgy contact physically, purchase the index sign and model applied company of W that the ex- text put forward of actual medium, to the company of W from the market attraction, competitor,, the core resources competitive advantage 5 carry on the analysis, thinking that that company wants to want to hold tight the market opportunity and must integrate the resources set to set up the virtual business enterprise.