Analysis Of The Audience Attention In Product Placement For Brand Building

This paper is a study of product placement analysis in brand building to play a role, mainly about theater of joint operations in Film and TV drama. It is structured with three parts. The first part is emphasis to elaborate on consumption times with the consumption of pop culture, and the form of the idol of consumption. These are the basis theory in symbolic consumption. Product placemen, as a new brand-building mode, gradually been accepted by the public. The second part is the study of product placement from the development and practical cases to a detailed analysis of product placement practical value. By advertising in the traditional sense in the current situation where there are shortcomings with the analysis and comparison of product placement, cognitive psychology from the perspective of product placement effectiveness analysis, audience attention to the aspirations of the way and dissemination of environmental advantages for the analysis of results. The third part is the trend analysis for product placement. To the aesthetic meaning of the end-result, the product placement will be drawn everywhere in conclusion. The last is product placement a reasonable prospect for a prospect.