The Countermeasures Of China Motorcycle Industry Implementation Of The Industrial Cluster Strategy

Based on industry cluster's competitive advantages as cornerstone, the theory has analyzed the source of cluster's classic competitive advantage, and necessary and sufficient conditions of our Motorcycle Industry coming into industry clusters with industrial cluster's theoretical and from the problem on China Motorcycle Industry Development the necessity of implementation of the industrial cluster strategy of China Motorcycle Industry, from which proposed strategy countermeasures of China Motorcycle Industry's industrial cluster implementation, providing a guideline for China Motorcycle Industry Cluster industry construction. This paper research is based on the basic idea"problem made-Review of research theory-theoretical framework-feasibility and necessity of research-response measures". The concrete contents are as follows:The first chapter is Introduction. This section describes the thesis's research background, significance and research situation, proposes the weaknesses of the industrial cluster theory study, and on the basis of these has established the research methodology and innovation.The second chapter is industrial cluster's basic theoretical research: First, on the basis of the combination of domestic and foreign scholars view, it has defined on the industrial cluster concept, on the basis of which analyzed the characteristics of industrial clusters; Secondly, it has clarified the specific classification of industry clusters from the point of view of Spatial structure and the features of each type; Finally, it has integrated industrial cluster's competitive advantages, and has analyzed the industry cluster's classic competitive advantages : external economics and technical innovation.Chapter III is the analysis of necessity and feasibility of the implementation of industrial cluster strategy to China Motorcycle Industry. This chapter analyzes the most prominent issues of the development of China's motorcycle industry which are bottlenecks restraining the development of China's motorcycle industry that our own research and development capabilities are weak, the weak sense of our own brands and the lower degree of industrial concentration. This paper believes that the key factor which has made the weakness of independent research and development capacity of China Motorcycle Industry is in China's motorcycle enterprises failing to pay attention to upgrade the ability of technological innovation, but hopes on the joint venture or the introduction to access technology, the deep-seated reasons for which is that these motorcycles'small size, lack of capital and human resources, can not afford the cost of the sinking to technical innovation, which is focus on China's motorcycle industry'low correlation. And our own weak research and development capabilities have made our weak Motorcycle local enterprises with low grade products. In the absence of technical and quality support for the premise, brand-building is difficult; in foreign joint venture"brand strategy"restriction and deprivation joint ventures own brands, it intent to gradually reduce the value of the Chinese brand and finally eliminate competitors - the Chinese brand. Secondly, in order to solve the outstanding issues of China Motorcycle Industry, this chapter proposes the necessity of implementation to the industrial cluster'strategy that technological innovation advantage can enhance the ability of technology innovation, strengthen China's motorcycle manufacturing, be ease of the same chain's enterprises to work together to create national and regional brands, and can also promote motorcycle product and quality differentiation to meet diversified consumer demand. Finally, from the necessary and sufficient conditions for the formation of industrial clusters, it has analyzed the feasibility of China's motorcycle industry to implement the strategy of industrial clusters: long motorcycle manufacturing value chain and the value chain of separation, Motorcycle transport of products and its wealth of difference, enterprise competition and the pace of economic enterprises and within the industrial cluster efficient collaboration innovation, and good momentum of China's economic development has provided the feasibility of China's motorcycle industry to implement the strategy of industrial clusters.Chapter IV is the research of our existing industrial clusters. In this chapter, first, it has used official statistics to illustrate how China has developed four major industry clusters, and in-depth analyzed the size and structural characteristics of the four major industrial clusters, resulting that China Motorcycle Industry Cluster mostly small and middle enterprises, as a smaller scale enterprises, relying on each other's support, trust and reputation can be in the fierce market competition to survive. This China Motorcycle Industry Cluster which has characterized relations between the Italian-style structure features: various parts enterprises around the vehicle matching the operation, and there is a collaboration and competition between auto enterprises. Secondly, this chapter has analyzed the existing problems of our existing motorcycle industry cluster development: technological innovation'weakness lead to the loss of low-level economic clusters, the lack of positive division and collaboration the enterprise within Groups resulting motorcycle industry enterprises in the chain of production technology and product quality can not maintain peace Value and eventually lead to industry clusters low rate supporting, the loss of Clusters of specialization atmosphere of collaboration and innovation mechanism and innovative culture of innovation clusters resulting advantages hiatus, lack of a comprehensive system of social services also constraining the development of industrial clusters. Finally, the analysis is China's accession to WTO which brings new challenges to the Motorcycle Industry: foreign anti-dumping, technical trade barriers, strict protection of intellectual property rights and foreign-funded enterprises having entered the Chinese motorcycle enterprises which are bringing challenges to the capabilities of technical research and development.Chapter 5 is the research countermeasures of the implementation of the industrial cluster strategy to China Motorcycle Industry. First, for the enterprises which are decentralized distribution of the clusters outside the motorcycle, it has emphasized in complying with the laws of the market on the basis of the government to provide appropriate facilities to promote China's motorcycle industry cluster formation. Secondly, in respect of the formation of industrial clusters, the paper from the point of view of the respective of the enterprises, the government and intermediary organizations, considering their roles in industries cluster development, that enterprises play a leading role in the cluster development, the learning ability of enterprises to upgrade, Cluster optimization mechanisms for interaction and learning and the perfect of the cluster's studying platform are the main strategic initiatives based on the enterprise ; The government and intermediary organizations in the cluster development plays a complementary role. Their role is to create good system environment, competitive atmosphere to an industrial cluster and the fertile soil for the provision of business development; Moreover, the government should also provide support for the development of intermediary organizations.Chapter VI is the conclusion of the study and prospect.