Study On Optimization Of Brand Image

With the development of society and people's view about fashion, the lifestyle and expectation are also changing, it is hoped that the image of brand they like should be consistent with their imagination, and also lead the fashion trend, which may satisfy their new appetite. So image is very important, which influences the existence situation and development of a brand.Since 1990's, brand identifying system is discussed from the aspect of economic, management and advertisement by many scholars all over the world. But the way to upgrade brand image is changeable uncertain.This paper is trying to study the brand image from the aspect of how to establish distinguished brand visual, not only concentrate on brand identifying and comprehend. It is an important question how to combine brand identifying system and brand visual effectively, how to use optimization ways to setup the combination of brand identifying and brand system, and make it a persistent theory and practice method, which is also a weakness of brand study.This paper involves theory and practice parts, which consist with the purpose, meaning, extension, method, basic frame and content.Understandings of brand image and brand visual are the precondition of this paper, which concerns the deepness, extent and veracity of study. The academic framework and framework mode of brand identifying optimization system are proposed, and based on the framework, the method and process flow is studied, which reveal the essence of brand identifying optimization system, abstracting the brand knowledge, optimizing the identifying elements, combination of brand identifying and brand visual effectively, and establish valuable brand.Demonstration of brand identifying optimization system is processed in chapter3. in the process of collect brand knowledge, abstract new brand image element, create visible knowledge and setup HuaCheng brand image, which reveals the reality of company, marketing, competitor and consumer, and finds out that the first time design will influence the results of optimization, which makes the improvement of past-design possible.Conclusion and expectation is studies in the last chapter.