Government Regulation Research On Management Right Marketization Of State-owned Tourism Attraction

The issue that the management right of State-owned tourism attraction is authorized to corporation is both an important matter and difficult problem. The authorized management right is different from the transfer of management right; it emphasizes the process of operation. But government does not concentrate on this area. It still pays attention to modify policy with an eye to restrict the transfer problem and lacks regulation management approaches. When State-owned tourism attractions exhibit economic value, at the same time, problems appear, such as contradiction between protection and exploitation, out-of-control supervision and so on. How to avoid problems above and how to make it get more reasonable use without tourism resource destruction is an important subject to government.According to literature, this thesis gives a research direction and research confine, then applies Economics,Tourism Management,Regulation Economics knowledge and Tragedy of Commons,Public Choice Theory with systems analysis approaches to research this issue.Firstly, this thesis analyzes the demand of government regulation through "Tragedy of Commons" and "Dominant Strategy" theory in the marketing operation process, then it indicates particularity of government regulation resting with conflict between regulation economic efficiency and resource protection. On this foundation, this thesis draws a conclusion that encourage and restriction mechanism is the core of government regulation.Secondly, the thesis compares domestic government regulation with international condition from five aspects: regulation institution, economic regulation, quality regulation, law regulation and supervision mechanism. By comparison, the thesis dissects these five parts to discover deep-seated problems in our country and then names them system key factors.Thirdly, the thesis organizes the superior framework of government regulation. It aims to construct superior government regulation system and design reciprocal mechanism. When constructing the system, the thesis bases on encourage and restriction mechanism and system theory, then gives referenced advices. On this foundation, the thesis changes research angle and defines five key factors as separate subsystem to carry out in-depth study. This is the core and innovation of the thesis.Finally, the thesis applies constructed government regulation system to analyze Huang Shan and Bi Fengxia Mode of authorized management right in the marketing operation process. The cases consummate the dissertation.