The Corporation Image-building In The Context Of The Internet Public Relations

On one hand, with the development of the market economy and reinforced competition, the research and the building-up of the corporate image is becoming more and more concerned by people that with insight. Many enterprises have implemented the CIS plans. However, due to the vague awareness and superficial recognition of corporate image, most enterprises do not get the desired results. On the other hand, with the development and progression of technology, we have entered the information age. Under the background of information age, this thesis uses the research method of theoretical research and case analysis, and selected the perspective of public relations research to explore the issue of corporate image to provide the useful ideas for the analysis and practice of corporate image. It is of theoretical and practical significance of this paper.Specifically, we began with the definitions of E-public relations and corporate image, and analyzed the relationship between the two. Then we use the quantitative research and chart analysis methods to define the concepts of advertising on net and corporate culture, and conducted the in-depth explanation on how E-public relation mold the corporate image, then we focused on the discussion of action and measures. Finally we entered the stage of practical operation, concluded the skills and the problems that exist. With the laid of the foundation for practice, we hope to enrich the corporate image theory to promote the development of the practice of corporate image shaping in China.