An Analysis On The Competition Of Low Price Among Travel Agents, According To The Price In Consumer's Heart

What on earth the term of price in consumer's heart acts in the competition of low price of products is considered all the way during the whole writing process. The study before is not perfect in the three aspects as followings: Firstly, by using exact data, the results of studying the condition of the price in consumer's heart are few; Secondly, for the past results, which include few contents about examing the benefits of travel agents from the angle of consumers buying products, especially the results that the price tactics of travel agents influence consume behavior are too few; Thirdly, consumer's subjective price is low, so is the price of the travel agents' products. And the competition of low price among markets is also influenced. All of these ready-made studies are not enough to give the explanation for this paper.By making use of the results of research data, this paper combines qualitative analysis with quantitative analysis to verify whether the qualitative research is right or not. Especially the results have already proved that the price competition is actually influenced by the low price in consumer's heart and four conclusions correlated with this.This paper is made up of three parts. The first part makes a systematic study, including summarizing, analyzing and appraising. And it is based on the results of pre-scholar's study of the term of price in consumer's heart, especially the research of the theory and use of price of the center of travel profession. The second part uses seven sections to discuss factors about influencing the price in consumer's heart, which is based on the data results of the travel markets in Chengdu, and the combination of qualitative and data analysis. The last part is based on the study above to give a conclusion and four suggestions about the work of travel agents. Besides, full directions for the follow-up of this research topic are given in this paper.