English Subject: The Reforming Time China State-owned Power Generator's Marketing Behavior Variation And The Government Way Choose

This article analyzes the question from the power generator's marketing behavior variation angle during the electric power enterprise system reform, and proposes the power generator's marketing behavior variation government path. This article thought the power generator's has several variation performances during the marketing process: rent-seeking, Including seeking rent from the government and from the power network operation company; Takes to the electric power network control, neglects to consumer's service, Finally inevitably affects the power market the maintenance and the development. This article thought the power generator appears the marketing behavior variation mainly is as a result of the reforming time China Electric power Enterprise's market and system environment decision. China is being during the economical fast growth time, Grows suddenly to the electric power demand, but electric power supply relative insufficiency, the electric power market is the seller market structure. During the switcher process, lacks to the electric power enterprise's supervising and managing existence serious system deficit , The government and enterprise's relations completely have not distinguished clearly, cause the power and responsibility not to be clear about, The government carries on to enterprise's certain management behavior favors and gives in; The electric power enterprise formulates the price process not to be standard also is the power generator appears one of marketing behavior variation causes; Is imperfect to the power generator's cost audit mechanism also is the power generator behavior appears one of variation reasons. This article carries on the analysis to the power generator marketing behavior variation reason in the foundation, proposed own government mentality. Further carries on the electric power enterprise system reform, is clear about the government function; The straightening out electric power industry internal relations, the electric power industry each link function decides, Strengthens to electric power network enterprise's supervising and managing, prevented electric power network operation business uses own superiority control entire electric power market the initiative, Becomes the network to the electric power market absolutely monopoly status; Further explores the power generator the reform pattern, the relaxation power generator's admittance policy, forms multiplex the investment main body and the competitive market mechanism; The consummation to the power generator's surveillance mechanism, specially needs further to consummate to the power generator's audit surveillance mechanism, prevented the power generator uses not reasonably raises the price seizes the consumer welfare; Further clears off the power generator and the electric power network operation business relations and strengthens to electric power enterprise each link supervising and managing, prevented between the power generator appears plots together. Prevented between the power generator and the network enterprise carries on the plot, the deceit government, takes the consumer the welfare.