Management Strategy Research Of Daqing Youshe Project Management Company

Taking the managing strategy of Daqing Youshe Project Management Company as the studying object, on the top of deep investigation and obtained information, combining with many years of managing experiences and knowledge of the author, exercising the strategy theory and analyzing method of modern enterprise management, this paper carries out a systemic and deep analysis to the managing strategy of Daqing Youshe Project Management Company.First of all, this paper represents the history background, target and the significance of the assignment chosen for this paper, it briefly introduces the current situion of this assignment at home and abroad, systematicly describes the managing strategy theory, and gives out the overview of the implication and charateristics of enterprise managing strategy, the content of enterprise managing strategy, the basic elements that dicids enterprise managing strategy, and the stimulating course of managing strategy. When analyzing the external environment of Daqing Youshe Project Management Company, this paper carries out the analysis layer by layer at two aspects of macro environment and micro environment by integrating the practical situation of the enterprise. The macro environment analysis includes political & law environment, economic environment, scientific and technologic environment, social and cultural environment, the micro environment analysis contains the business quality, competition and customers, etc., on the top of which, the opportunities and challenges fronted by the enterprise are found out. In the meanwhile, the paper conducts a deep dissection to the inner conditions such as personnel, technical level, market share, management status, makes clear the advantages and disadvantages of its own, and then put forward the general managing concept of the Project Management Company " focusing on the main market of the oilfield to peruse excellent quality; expanding new markets outside Daqing to get long run development "; This paper also presents two main enterprise managing strategies for the company: Innovating strategy aimed at cultivating the core competence of the enterprise, External expanding strategy aimed at enlarging the development space. In addition, the auxiliary strategies, including long-lasting brand strategy, human resources exploiting strategy, enterprise cultural strategy focusing carrying out the enterprise spirit of "union, devotion, innovation and development", assure the smooth implementation of the managing strategy.