Research Of Development Strategy Of The Shuo Huang Railroad Company

Reform to open into the stage of build up the socialism market economy in the our country, the joint venture railroad business enterprise of our country is under the influence of huge impact. An overall implement of our country at present《medium long-term railway network programming》, push forward the railroad again good again the key that quickly develop period, joint venture railroad business enterprise how beg the long-last existence and keep on the development in compete vehemence, complications have another change of market environment, have become one of the key problem that the joint venture railroad business enterprise face.Resolve the pass of this problem still living in joint venture railroad business enterprise whether the establishment is right of, meet the conditional management strategy of the market demand and oneselfs.Conduct the rise and fall success or failure that the strategy decides a business enterprise, only those hold systematically completely an environment, the full understanding oneself struggles the business enterprise of target and aim, then can win election to choose the best implement strategy in many dynamic state factors, and pass to control the development that the measure insures the business enterprise strategic of valid, so the entrepreneurs of the joint venture railroad business enterprise must know to conduct the strategic importance, being own main mission to the business enterprise strategy.This text manage the theories to take Shuohuang railroad company of as the research object according to the modern from setting out physically, carrying on the thorough research to the development strategy of that company.Main research contents is as follows:First, development general situation and the relevant business enterprise strategies that introduced the Shuohuang railroad company of manage the theories to say all.The next in order, carried on the analysis to the exterior environment of the railroad company, the usage general environment analysis model( PEST) and a special product industry competition structure models were to the company to carry on the analysis the industry present condition and the competition structures of the place, lay the foundation for the development strategy that draws up the company.Again, carried on the analysis of the system to the internal environment of the company. After, this text usage SWOT matrix analysis the legal system settled the Shuohuang railroad company of adoptable have the campaign slightly project, the usage fixed amount strategy plan the matrix( QSPM) carries on the evaluation analysis towards having the campaign slightly project, making sure the management strategy of the Shuohuang railroad company on this foundation.End, this text return to strategy implement carried on the research, put forward the concrete implement guarantee system.