Research On The Individual Operation Section For China Construction Bank's Heilongjiang Branch

With the opening of the china's banking industry in 2006,more and more doemestic commercial banks realize that corportation's business are poorly ,and therefore putting individual financial business in the most important status.Most china's commercial banks are transferring their strategic keystone from corporation to individual.In this regards, how to make one's own individual operation promotion strategy is becoming fairly critical for all the Chinese commercial banks.China Construction Bank(CCB), which was a national owed commercial bank, has just finished its re-structure process, and has just finished its IPO process in the Hong Kong stock market. In light of the present operating conditions of personal financial busines in CCB, this paper studies the choice of its marketing strategy using modern marketing theory. With the method combining theory study and empirical study, it analyzes its present marketing condition and existing problems. It employs marketing strategy seven-factor analyses to conduct exact market orientation and introduce replying strategy, then by the combination of marketing strategy to realize a series of targets, which includes the optimization of customer structure, the strengthening of customer relation management; the stressing of core product; the expansion of microdot function and the improvement of arrangement structure; the promotion of service quality and the gain of competition superiority; the extension of service to develop the system of personal customer manager; the establishment of famous trademark and the control of customer resources, and finally to achieve the strategic target of enhancing competition power, promoting service quality and improving productivity.The thesis is mainly based on statistical analysis, accompanied by the related theories, in order to explore a way, which can lead Chinese commercial banks better of in the individual operation promotion field.