The Study Of The Cultivation Jiangsu Agribusiness Group's Beer Barley Industrial

Since the reform and opening-up, especially after entering 1990s, regional characteristic agriculture has developed rapidly and become a new powerful growing point of agriculture and rural economic construction. Characteristic agriculture is a new-type agriculture developed in the transformation of traditional agriculture to modem agriculture. In this new round of adjustment of agricultural structure, how to develop regional characteristic agriculture and since China joined in the WTO, under the background of internationalization of agricultural competition, how to improve market competitive ability of characteristic agriculture in China has become a great subject in modern agricultural development. So this research chose the case of developing the beer barley industry in State Linhai Farm of Jiangsu province, which is one of the forth main place of beer barley production and uses industry chain theory to study cultivation of the beer barley industry in JSAG analysis of technological diffusion chain, market sale chain and non-pollution cultivation.As far as the current situation of the beer barley cultivation in JSAG is concerned, in technological diffusion chain, because popularization system of farm production technique is not perfect, the raisers' own cultural quality is low and their organization is dispersive, the channel for them to technique is less and it is difficult for them to improve their technique. In market sale chain, the dispersive cultivation on a small scale, inferior quality of beer barley and weak ability to process beer barley influences the market sale and process of beer barley. In non-pollution cultivation of beer barley, JSAG has good environmental advantage and social advantage, but raisers' consciousness and ability to develop non-pollution cultivation and dispersive cultivation on a small scale at present constrains the further development of non-pollution cultivation of beer barley.On the basis of the above study, the relevant suggestion to cultivating of the beer barley industry in JSAG p is put forward, which is improving the degree of the raisers' organization, structuring perfect technological diffusion chain and market sale chain and developing non-pollution cultivation unshakably.