The Marketing Channel Management Of HL Company's Cable Product

Along with the country's economic development and industry competition intensifies, in order to constantly meet the environmental requirements HL Enterprises must establish and timely adjust its marketing channel management to enhance the competitiveness of the enterprises, to find optimal marketing channels and reference model, this is the core issue must be resolved.In this paper, I study the marketing channel of the "4P" marketing portfolio, also the entire process of marketing for the foundation. Through analyzing the industry marketing environment and micro-marketing company, I Determined the target market and product positioning For the study and design of efficient marketing channels provide the basis for the formulation of the basis. Which will benefits HL Cable Company to develop marketable products of marketing channels, to continuously create and optimize the management structure of the channels it into this research center. This paper focus on the basic elements of channel management, channel absorb and learns from Western classical structure theory, build the market strategy of HL cable products based on market segmentation, target market selection, market position, and through high-end, mid-level, and low-end markets in the specific delineation, use of Porter's model of the company's competitive marketing environment analysis combination and life cycle of companies marketing channels, build up a comprehensive framework for the management of marketing channels. Systematic proposed solutions, and it is applied to the cable industry HL; HL marketing channels for the company's portfolio strategy designed to provide real marketing channel for the efficient functioning of the guide, marketing channels is the policy proposals, and marketing of innovative measures to ensure the implementation of measures to ensure the implementation and results.The paper is based on traditional channels, mainly from the perspective of a specific channel design for efficient channel, channel conflict management and power influence, there still has to make a more in-depth study, and In follow-up work needs further study.