The Real Diagnosis Analyzes On The Web Advertisement Psychology Effect

After newspaper, magazine, broadcast and television, Internet isbecoming the fifth big media and Web advertisement, nowadays, whichbecomes a hot advertise style, has developed with high-speed and unmoralvelocity. How to make a more excellent quality, and how to have a continualand healthy development, the solution is to establish a effect-assesssystem. But nowadays, without considering of the complexity, the Webadvertisements only establish on the system of how to count the expensebut not of the action and psychological effect of the consumers. So, notonly in the theory but also in reality, it is very important to deplorethe style of psychological effect of the Web advertisement. The firstpart of it is the general description. It introduces the history of Webadvertisement and its character.. And then, based on bountiful ofresearch copies, made comparison in Web advertisement and othertraditional medias, the copy founds a psychologicaleffect mode of Webadvertisement, after realitical research, applied with assessmenttabular to get the information of nation's neter, a assessment indexof psychology effect of Web advertisement is establishment. Last,Internet marketing is playing a more and more important role with thedevelopment of the Internet and E-commerce. the internet marketing inour country is in the barren phase. China's enteringWTO means that theenterprises in our country are faced with more ardent competition from marketing, but manyof our inner enterprises have not the pressing senseof stepping into internet, which restricts the enthusiasm thatenterprises develop internet marketing. So, It is very important to makefull use of Internet advertising to realize the strategy of Internetmarketing as well as the total strategy of marketing in the environmentof Internet for enterprises. In the light ofmyownactual project, theproblems of planning and design of Web advertisement for small andmedium-sized enterprises are discussed.