The Study On The Appraising Index System Of The SMEs Cluster Marketing Performance

Judging from China-foreign economy phylogeny, The Small and Medium Enterprises (SME) are the main driving strength and play more and more important role in the development of economic growth, technological innovation, etc. The Small and Medium Enterprises (SME) Cluster has become the useful approach to make the SMEs stronger and keep them competitive in global economics by means of its competitive advantages in cost of production, area marketing, market competition, technological innovation, etc., which cause SMEs develop fast.This paper is based on the theories of the SMEs Cluster and the Marketing, and builds the SMEs Cluster marketing performance appraising index system which is composed of five subsystem, followed by index system designing regulation ,after finding the factors which affect SMEs cluster marketing performance based on studying deeply on SMEs cluster's marketing pattern, cooperative marketing condition and cooperative marketing performance, then the paper introduces how to use this SMEs Cluster marketing performance appraising index system in practical detailed.