Analysis On The Construction Of Signal Transmission Mechanism Of Tourism Market Based On Information Asymmetry

Tourism market information asymmetry is an imbalanced condition of distribution of market information among tourism market individuals. Tourism market signal transmission mechanism is the effective solution to tourism market information asymmetry. Information asymmetry is an important characteristic and universal phenomenon of market economy, which appears with economic activities and influences economic movements. Information asymmetry has obvious influence on tourism market, especially as the development of tourism and emergence of mass tourism. The influence of information asymmetry on tourism is not only some concrete problem but one about the whole tourism market, which can be proved by zero inclusive-fee appearing in domestic tourism market, outbound tourism market and inbound tourism market. However, there is still little comprehensive and thorough study about this problem. The purpose of this thesis is to construct the analysis frame of tourism market information asymmetry and signal transmission and brings forward corresponding solutions.The thesis consists of four parts, which are organized according to the logical sequence from the description of the phenomena of information asymmetry to its influences then to the analysis of tourism market signal transmission.The first part, which is Introduction, summarizes the background, contemporary progress and significance of the study of tourism market information asymmetry and signal transmission and points out that it is very necessary to assimilate the viewpoints and methodologies from other subjects, especially economics, communicology, marketing, psychics, geography, anthropology and politics.The second part, analysis on the information condition of tourism market and its influence, analyses the relations and information condition among tourism market individuals firstly pointing out its particularity, then analyses the influence of information asymmetry specializing the adverse selection and its appearance and equilibrium in travel agency market. This part makes a good preparation for the study of tourism market signal transmission.The third part, study of the construction of tourism market signal transmission mechanism, first brings forward standards of construction, then gives several concrete measures and analyses the ways of information transmission, which hopes to get some realistic solutions with regard to the information asymmetry of tourism market.The thesis has the fourth part as the conclusion which discusses some deficiencies of this thesis and suggests that there is much work to do to provide positive proofs to substitute for experiential judgments for the support of the arguments demonstrated in the thesis, especially the points about the construction of signal transmission mechanism in great need.As a whole, the thesis has established a primary theoretical frame for the study of information asymmetry and signal transmission mechanism of tourism market while absorbing and assimilating much from existing disquisitions and made rather a breakthrough in the limitation of former analyses, which will provide a relatively good base for further study.