Research On Constructing Of Network Brand Of Tourism Destination

In traditional tourism destination marketing, the brand of the tourism destination is theintangible assets in the tourism destination, attract and keep t tourist, bring about an advance intourism industry, step up the economic benefits of the destination tourism. With the quickeningof the information-based process of the tourism destination, the competition between tourismdestination is expanded from reality to the fictitious cyberspace, website's marketing function ofofficial travel of tourism destination is remarkable day by day, become the destination imageshow and platform of the exchange of travel information. The tourism destination mustcombine the characteristic of Internet, based on tourism destination brand, regard fictitiousexperience of the website visitor as the core, set up the network brand of the tourism destination,expand the key competitiveness of tourist site from Internet, promote the development ofdestination tourism industry of the tourism destination.This text is based on brand theory of the tourism destination, combine Internet networkbrand study trend that rise, propose network brand of tourism destination new idea, haveanalysed the concept of the network brand of the tourism destination, have probed into therelation between the network brand of tourism destination and the traditional brand of tourismdestination. Have summarized the mistaken idea of network brand construction of tourist site atpresent in our country. On this basis, have studied the network brand of tourism destinationconstruction method, give the way to spread the network brand.While investigating and analysing the network brand of Zhou Shan of Zhe Jiang Provinceand building current situation, utilize the model of network brand of tourism destination toinstruct Zhou Shan to launch the network brand construction of the tourism destination, promotethe competitiveness of Zhou Shan on Internet, promote the flourishing development of themarine tourism industry of Zhou Shah.