The Present Condition And Development Of Small And Medium-sized Travel Agency In Our Country

In recent years, the tourism industry quick development and the market ofvehement competition make our country travel agency enterprise feel widespreadcrisis and challenge. Our country travel agency industry is enduring pressure from theinternational large tour group and internal reform of domestic enterprise. Theforeground of countrywide Travel market are in good order catholically, but the travelagency industry has been presenting passive complexion that enterprise ability ofgaining profit and occupying market is dropping. In the our country the existing travelagency small and medium Travel Agency share absolute advantage on the amount,but small travel agency are on a sticky wicket in production exploitation, the brandcompetition, cost management...etc. It has been restricted consumingly the exaltationof travel agency whole competition ability. Therefore, researching the existentproblem in the small and medium travel agency and looking for valid counterplan andmeasure to promote the small and medium travel agency development have took onimportant meaning.In the first section, firstly, it is narrated the conception of the small and mediumtravel agency, and analyzed existent inevitability of our country the small and mediumtravel agency in a long period of time. Finally, we analyze the status and mainproblems of the small and medium travel agency in our country comparing with Onthe basis of the analysis. The main problems are the external developing environmentproblems and internal management problems. The second section adopts SWOTanalysis and points out our country the small and medium travel agency strengths andweakness, external opportunities and threats. The third section, On the basis of theanalysis, we put forward the Countermeasures of the development.On the whole, the paper tries to find good measures to promote the developmentof the small and medium travel agency in our country.