| Recreation and health is the goal that people pursuit, Recreation sports tourism makes it possible for people to combine recreation with health and satisfy people's need. Recreation sports tourism is a special kind of travel form which makes people return to nature and take part in the outdoors sports. The development of recreation must rely on the certain carriers.By analyzing the history and current situation of the Suzhou Taihu national tourism vacation zone , we can get a conclusion that there are still several problems, the most important among which is the lack of the brand that is the core competitiveness . How to build the famous brand of the recreation region, increase the regional competitiveness is a realistic subject that we face. With the good natural resources, outstanding position advantage, strong policy support, broad market prospects, developing the sport tourism in recreation region is an effective way to build the brand which is decided by both the rule of tourism development and the need of catering the era. The thesis explores the development through the aspects of space and product. |