Research On Multinational Technology And Absorption For Example BOE

With the continuous improvement of the living standards of nationals and technology innovation, people's consumption demand higher and higher. An indispensable in people's daily life in the home appliances, LCD TV from 2002 began emerging gradually enter our family, with the LCD TV screen and with prices ever lower, and has a space-saving, energy savings and no radiation, and many other continuous comparable CRT TV advantages of LCD TVs in the market increasing. At the same time the use of the notebook computer LCD screen also quite popular. BOE from 1993 after establishment of show based on being a world-leading display company and naturally will not miss this excellent opportunity, then entered the TFT-LCD industry into the development of Our BOE Road.TFT-LCD industry had not produce and no technology at that time, the most advanced technology and manufacturing enterprises, mainly in Japan, Korea and Taiwan. Therefore the introduce into technology is the strategic road of BOE. BOE proposed "off-shore acquisitions - overseas financing - domestic construction - led matching" that "BOE mode. "Through the acquisition of Hyundai Display Technology Co., Ltd. (HYDIS) TFT-LCD business, rapid, complete obtain the core technology of TFT-LCD,the market share and the worldwide sales network. Then through domestic construction Five-era TFT-LCD line and realized the core technology to local enterprises moving. Through the acquisition of shares, mastered the controlling of TPV, which achieve completed the hole TFT-LCD industry of the chain integration and reduce the overall operating risks. By building the BOE Technology Park(UBP) ,and success stimulate domestic and foreign manufacturers in China supporting and accelerate construction of China's domestic TFT-LCD industry cluster.However, when BOE Technology Import period , the preparatory work inadequate,the industries characteristics and the lack of experiences led to the BOE TFT-LCD business losses for two consecutive years. TFT-LCD industry characterized by large, large enterprises have a greater competitive advantage, including productivity advantages, cost advantages, procurement advantages. BOE now at the start of this industry has been infiltrated with more than 10 years of Japan and South Korea and even Taiwan enterprises comparison, has many of the immature, and there are significant differences between production scale. While many factors have affected the BOE for the import of technology absorption, resulting in a loss of more than two consecutive years.BOE must address the problems that exist in reality can be strong opponents in the world have a place of the forest. To solve supply chain problems and resolve human resources issues, market and brand problems, and the most important is to resolve the capital issue. BOE at the same time also took note of these problems in recent, and one by one to resolve, although some quite difficult, but the future is progress, and from 2007 BOE turned losses into gains in the second quarter.