The Feasibility Study On The Reformation Of The Series DORMA Of FR Co.ltd

Based on the integrated readjusting thought and policy of the relevant national textile industry and connected with the development tendency of the textile market home and abroad and the global development plan of its enterprise, this thesis applies investment project feasibility research and financial evaluation theory and makes a research of investment feasibility on upgrading reform project of the series DORMA super-grade towels. First, the thesis introduces the upgrading background of the super-grade towel products and its necessity. Based on the relevant theories, it makes a thorough analysis of the current market situation and competitive circumstance, market volume and its growing tendency, the changing state of supply and demand, the development tendency and its impact on products. Secondly, starting with the theoretical development of feasibility research, it introduces the development phases of feasibility research theory as well as the development of this theory in our country so as to clarify the concept, method, content and the function of feasibility research theory. The following introduces the project evaluation with elaboration on its cycle, procedure and content as well as the fundamental theories, which leads to the method of economic evaluation and the basic target. It ends with the elaboration on the theory and method of investment estimation and indefinite analysis.With a brief introduction of BORMA series super-grade towel products, this thesis reveals its high developing potential in the international market, especially the great spiral products, cut pile products, jacquard fabric, discoloration satin and check towel pajamas, which are sold at a high price. Almost all kinds of towel products of this company are exported to Japan and many Euro-American countries. These countries are highly developed and have a short consuming cycle of the products. Influenced by traditional customs, they have a great demand for towel products. It makes a further statement that the current household textile products have reached a high consuming level. The domestic textile products have entered millions of households form such public places as hotels, restaurants, entertainment area and transport means. Beautifying household and creating a nice living environment have become a fashion, therefore domestic textile products have become a new consuming heat. Furthermore, this thesis makes an analysis of investment-typed and service-typed consuming heats represented by automobiles, residential houses, information products, education, food and beverage, which play an important role in national economy growth. It also points out that among these five consuming heats, house, education, food and beverage, and automobile have a close relationship with textile products, and then it predicts that these five consuming heats will continue their backing role in national economy and improve the promotion and development of household textile industry.