The Study On Purchase Preference Of Students' Laptop Computer Based On Conjoint Analysis

With the development of the laptop computer's developing market,the student increases day by day to the laptop computer demand,this has brought the recent development turning point for the laptop computer produ.How develops the student laptop computer market which is of extremely potential, and this becomes the laptop computer producer most matter of concern.The thesis apply the Conjoint Analysis method to the purchase preference research about the student's laptop computer. First, through to the university student lapt computer market potential analysis, the demand analysis, as well as the extant market has the trap problem, proposed studies the university student's purchase preference necessity and the feasibility.next, on the foundation of the laptop computer correlation twenty attributes,choose six major influence indexes to the student purchase the laptop compute .through the SPSS orthogonal design module, it has simulated the hypothesized existence twenty-five kinds of products combination, and designed the investigation questionnaries about the university student laptop computer purchase preference. then, on the foundation of the conjoint analysis basic principle, uses in SPSS the Category module, through analysis the obtained the data which in the investigation questionnaires,and has constructed the basic model about the university student purchase preference studying.At last, on the base of the university student purchase preference basic module, separately from the community result, the community attribute importance, the individual result, the individual attribute importance, the university student laptop computer market subdivided and the market shared ratio six aspects has carried on the multianalysis, for each kind of university student to propose the corresponding product management strategy suggested, thus for laptop computer production enterprise's new product developing, the brand management management, the price strategy and so on various aspects product management has provided the powerful policy-making basis.