Research On Metro Advertising Media Brand Management

In recent years, Metro advertising media companies continue to emerge. Following more and more metro cities and the metro network's steady improvement in certain city ,all the companies are trying to expand their business. Since the advertising industry is open to foreign investment in China by the end of 2005, the metro advertising media companies must raise awareness on brand management and strengthen the management of brand strategy.Based on the analysis of the metro advertising media brands ,such as newspaper brand - metro express and metro, DM magazine brand -Fastlane,video advertising media brand - DMG, outdoor advertising media brand - JCDecaux, I put forward several advices for the brand management with the guidance of brand management thoeries, such as deepen the concept of metro furniture, create the outdoor video advertising award with Chinese characteristics.Finally, I summed up the two important factors - innovation and environmental awareness for the development of metro advertising media industry.