The Analysis On Tour Behavior Of College Students

Nowadays society, along with people life level of exaltation, consume idea of change, people be widespread performance mightiness of tour desire, the university student be no exception, this mean a Gao Xiao4 university student tour market potential huge, the foreground think (?) to be good.This text carry on a first step research to this problem on the foundation of sampling, and to how expanded an university student tour market to put forward some views and viewpoint.A, the university student's mental state characteristicsThe mental state of university student is total to have the characteristics of five aspects, is an age characteristics first, our country university student most be placed in youth this age stage for middle(18-24 years old).At this age stage, the physiology of the individual development already close completion, have already had the physical stature of adult and various physiology function, but it mental state still immaturity;Two is an ego concept of strengthen and cognition ability development of not moderate;Three is that the concept is abundant but unsteady;Four is an intelligence development to attain high peak;Five is that the society need is urgent.Two, university student tour the motive, attitude of the behaviorPass to tour behavior motive of factorization, we can university student tour the motive divide the line to 6, namely from many and shopping type motive, slow press with ownership type motive, amusement and emotion type motive, practice with visit a friend type motive and make friends with make track for a star type motive and exploration with hunt a strange type motive.University student of slow press with ownership type motive, amusement and emotion type the motive also become an university student tour to allow of no to neglect in the motive of a part, from in can see an university student go on a tour, in addition to growth the need of knowledge outside, more of return body now the need of the spirit, then alleviate stress and look for collective of ownership feeling.University student to tour hold have very affirmation of attitude.Pass sampling, have 96.8% people an answer complete approve or the condition allow of the words certainly approve, even is the university student who didn't°yet go out tour, they to tour of the attitude be also very affirmation, this again certificate university student this tour community mightiness of go on a tour desire.Three, university student tour behavior analysis(A)University student tour behavior of choice analysis (Two)The advantage analysis that the university student go on a tourFirst, the university student have stronger tour motive,Be a young man, pursue fresh, look for stimulate, investigate the spirit be strong, unwilling in follow accepted routine, easy accept new thing, but tour conduct and actions new of life style's alter be accept by the young man.Secondly there is higher cultural level.Three, there is more spare time time, university student's winter vacation, summer vacation is university student tour compare of the public tour of the biggest advantage.Moreover, the university student in school is general the accommodation is in the school, life style more simple, the double rest a day and can also easily open an exhibition a short way tour.Four, have to go on a tour consume of potential structure, their consume structure simple, consume the idea run before, willing to give up limited cost of living of a part used for tour.Moreover, oneself return to influence go on a tour of factor with went on a tour a rate to carry on analysis, the result be like diagram: (Diagram d)The university student is engaged in a tour consumption activity no exception, very great degree top be subjected to it tour to consume idea of influence.Can know an university student a tour consume from the inquisition with reasonableness consume is lord.Because the university student have no income by himself[herself], economy source main come from parents, so willing to give up spend money to go out a tour main be subjected to it consumption principle domination.Under the general circumstance, university student of consume a principle to more run before, more would like to go out tour, open mental horizon.But it because of university student on the other hand ego consciousness and independence the consciousness be stronger, go out would not like to be subjected to circuit and set regiment of be limited by the travel agency of arrangement, another currently tour market management medium the travel agency provide service of quality and level appear"shrinkage" phenomenon and cause they creation resist mental state, would not like to go on a tour with the regiment.But the travel agency think the tour of university student to consume level low, so folio hair this market enthusiasm not Gao.In the meantime, the safety problem is in the university student the tour the consumption also occupy very outstanding position.For above-mentioned university student tour consume medium existence of problem, writer suggestion can implement the following solution:While being to aim at an university student a tour consumption idea existence very big difference, and still existence parts of student non- reasonableness consume phenomenon, carry on tour to consume education;Two is an university student tour to consume medium existence of economy the problem be a system engineering, demand society each of effort.If society productivity exaltation, person all income increment, people life wealthy, nature will have more money flower at the sons and daughters of education up, so the university student go out tour of cost need not worry.Three is aim at an university student of three regiment enthusiasm not Gao, lack confidence to cause an university student tour market to be subjected to to the travel agency unfrequented this problem, demand tour each section of industry change attitude, full understanding arrive this latent market, think a way to expand an university student tour market.Four is aim at to worry in the tour of university student of safety problem, on the other hand demand society of legal system system further sound, society whole morals level exaltation, will not appear that kind of so-called pit to receive to abduct etc. bad phenomenon.Five, to university student tour market development of thinking and suggestionWhile being aggressive leading university student again education tour.University student what to accept be the higher education of natural science, social science theories in the school, tour process in of education meaning, lie in let an university student much contact society practice, integrate a natural environment, study existence technical ability, backlog life experience, development humanities spirit, study book outside of the whole knowledge.On the travel, cross mountains mountain to wade across water, pay a physical strength, perseverance to toughen physique and will;Of companion mutual cooperation, strengthenned cooperation consciousness of development;In the meantime can understanding great universe, understanding history, contact society.All of these is the spacious range of experience, growth knowledge of university student, stir up patriotic enthusiasm, exaltation social intercourse ability and team spirit of good path. Two is to develop an university student a cultural tour a special line, such as person past reside, graveness history affairs of occurrence ground, thou writer in the battlefield, scholar set foot in ground, Zhao business enterprise, Zhao university etc., these cultural flavors be hundred percent, the university students again very is partial to of tour point want Yao to have no admission ticket to want Yao admission ticket very cheapness.Moreover returning can with variety special discount the way expand a market, for example set up Gao Xiao4 tour network and carry on a network dynamic state marketing and release economy type tour fix menu in restaurant, implement "student loan policy", walk education and tour combine together of road, government, education section and Gao check an university student tour to give policy support etc. with grow an university student latent tour market.