The Analysis On The Film And Television Industry In Jilin Province Based On The Perspective Of Industry Economics

In the 21st century, the cultural industry has become an important pillar of the modern economy, known as the 21st century "Sunrise Industry". And as one of the most potential categories of the cultural industry, film and television industry is also increasingly becoming new growth-points of national economy for many countries and provinces and cities of China. Relying on the historical accumulation of Changchun Film Studio, Jilin province, as a cultural province, has abundant cultural resources. How to put cultural resources into the cultural capital, to develop and recognize the video art as an industry needs analyzing their current situation in the theoretical level and developing countermeasures.Understanding the film and television industry can start with their upper level - the cultural industry. During the past half century, international and domestic scholars increasingly paid attention to the research of cultural industry, and gradually improved the definition of cultural industry from various angles. They highlighted the special characteristics of cultural industries, that is"The Industrialization of Culture and the Culturalizing of Industry", so as to definite the theoretical scope and standardize the perspective of further research. In the framework of the cultural industry, the film and television industry can be defined as: Take leading enterprises as the driving force, base on the deep development of film resource, operate along the market-orientation, closely link the film, television industry and the related industries together, so as to form the resources-sharing and benefit-corporation complex. The characteristics of the industry are the relative monopoly, good value-added and unique profit model. It can be specifically discussed from two aspects of film and television operations separately. For the research of the relationship between the film and television industry and the cultural industry, China Securities Regulatory Commission promulgated a new version of "The Sector of Listed Company", through which it clearly presents the respective categories of cultural industry which the film and television industry belongs to. Based on this, the important position of the film and television industry in the cultural industries can be specifically summed up as: Film and television industry is the most influential category of the cultural industry, the best resource integration platform for cultural industries and the main force of competition in international market.To provide historical origins and research foundation for the specific analysis of the film and television industry, it is necessary to introduce the history of film and television industry. From the world's background of the development, the film and television industry in the international market has experienced four stages: from infancy to the initial shape, and then to flourish, finally to integration of development. During this process, industrialization, globalization and information had played an important role in promoting the development of the world film industry. The film and television industry of Jilin province had developed with the pace of development of the world's film and television industry. Thinking of the macro background and referring to stage-characteristics of China's economic development, history of the film and television industry in Jilin Province has also experienced four stages: the origin, rising, rapid development and strategic adjustment. The process reflects the transform of the cause to the industry.Based on the analysis of history and through the use of the SWOT analyzing methods, the current situation of the film and television industry in Jilin Province is the coexisting of advantages and disadvantages, the opportunities and threats. As for the advantage, Jilin Province has abundant cultural resources, technology resources and human resources for the development of film and television industry. On disadvantage, the market can be divided into products and services markets, and factor market. In the products and service market, we can use the analytical framework of S-C-P in this field. Through the analysis on the concentration and barriers of this industry in the market structure; the analysis on price competition and non-price competition in market behavior; the analysis on the industry profit levels, the size of the market structural condition, the efficiency of resource distribution and the degree of technological innovation in market performance, we can have a comprehensive recognition of the existing problems in the products and service market; In the factor market, the problems are mainly manifested as narrow financing channels in the capital market, the lack of human resources in the labor market, the serious phenomenon of piracy in the property market. The opportunities for the development of the film and television industry in Jilin Province lie in the opportunities of economy, policy and internationalization. The threats are the lagging behind of domestic institutions and concepts and the invasion from the threat of cultural imperialism as a result of the accession to the WTO.On the basis of above SWOT analysis, we can preliminarily explore the mode and strategy of development of film and television industry in Jilin Province. Draws on the experience of international cultural industry powers, referring to the mode of development of the cultural industries in United States, the EU and South Korea, and considering the characteristics of the film and television industry and the situation in the Province of Jilin, the development model of Jilin Province's film and television industry is the mode of cultivation of market body relying on the promotion of industrial policies. The countermeasures of this development model can be summed up as "Adds, Subtracts, Multiplies, Divides and Law". "Adds" means increasing multi-channel for financing, strengthening the development of creation and the training of qualified personnel. "Subtracts "means reducing the government intervention and the blindness of development."Multiplies"means upgrading the industrial structure in order to achieve market competitiveness, improving industrial layout in order to achieve cultural cooperation, protecting the intellectual property rights in order to promote good original capacity. "Divides" means removing the traditional concept and the one-sided understanding of the film and television industry. "Law" means controlling the cultural market through the mechanism of the laws and regulations, in order to establish a comprehensive and mature cultural market system and network.All in all, the present situation of film and television industry in Jilin Province is the inadequate theoretical research and little practical experience. It needs systematical research on history, development, mode and countermeasures from the perspective of industrial economics. Then we can promote the future development, avoid threats and seize opportunities, face up to challenges, and achieve the strategic initiative.