| This paper combines the research contents of domestic and international performance evaluation of the marketing channels,use the method of system dynamics at the first time,discuss how to alter the situaton in which the index of evaluation alone.Find out a connection to influence mutually of factor,carry on to the value of the marketing channels of dynamic state of qualitative analysis,and carry on dynamic valuation to the value of the marketing channels with adequate date.Mergering enterprises can fully find the negative factors may arise after mergering and identify the solutions through discussing this question.More and more Chinese enterprises walk up the road of internationalization through the overseas mergers,and beat own product into the international market by the marketing channels of mergered enterprises.Marketing channels as an integral part of the enterprise, enterprise devoted a great deal of effort in the process of its establishment,development.IT has become a part of tangible or intangible assets.The marketing channels with superior performance will create more value and on the important position in the enterprise mergering.The marketing channels,a special commdity,its value for the acquisition will appear in follow-up performance.The business enterprise mergers concern more about the marketing channels how to influence the merged enterprise,and take advantage of this marketing channel to improve their competitiveness and increase their market share but neglected after the acquisition can achieve this a desired purpose.After some buying occurrence;the marketing channel has no exertive the function that should have,donot attain a purpose of promoting the accomplishment and extension market share of the enterprise,produce a lot of negative factors on the contrary. More carrying on evaluation to the marketing channe is static,and not predict their future performance according to the status and the relateship among the internal factors. |
PDF Full Text Request