Research On The Key Customers Relationship Management Of Electrical Network Enterprise

Electrified wire netting enterprise reformation is deepening day by day, being confronted with new circumstances and new living environment. The key account customers are priority customer of electrified wire netting enterprise, customer's relation management studying is very important to electrified wire netting enterprise, Among them, the analysis and appraises to the key account customer is the basis job of The Key Account Customer Relationship Management, and the value and credit of The key account customer are important to the key account customer analysis. On the basis of Customer Relationship Management theory analysis, This paper introduces The Key Account Customer Relationship Management theory, analyses the necessity and pattern applying of electrified wire netting enterprise Key Account Customer Relationship Management, and analyses the key account customer of electrified wire netting enterprise. establishes index system and models of the key account customer value and credit appraising, Used the example to carry on the simulation.Uses the analytic hierarchy process to determinate index system weight, carries on the key account customer value appraisal with the fuzzy quality synthetic evaluation method, carries on the key account customer credit appraisal with BP neural networks, Finally, carries on the elaboration to the electrical network enterprise key account customer relations management implementation's concrete countermeasure.