The Rebuilding Of The Brand Strategy Of L'OR(?)AL PARIS Men Expert Barrier Product In China

Nowadays, Brand competition is one of focus in marketing competition, and Brand strategy becomes one of the regular measures. With the development of the international economy, Brand progress must be a short cut in domestic enterprises.In the thesis, the research target is the Brand strategy of L'OREAL PARIS men expert barrier product in China, 2006. Using the theories of marketing and Brand strategy, we analyze the external condition, trade condition, and itself capability in Chinese market, then we analyze it's actual Brand Strategy including Brand location, Brand image, Brand promotion, Brand lengthen and so on. Finally, we make out a rebuilding plan about it's Brand strategy.The Brand strategy is a system engineering involving many complex factors, such as the marketing environment, the managing concept of enterprises, managing methods etc. so this paper is expected to be help for the marketing actions of L'OREAL PARIS men expert barrier product in China, and to be consult to the domestic enterprises which apply themselves to the marketing of male barrier product in China.