The Study On Positioning Strategy In Traditional TW (Transporting And Warehousing) Oriented Logistic Companies

With social and economic development, traditional transportation and warehouse oriented domestic enterprises cannot live up to social needs and evolution of the enterprises if they only limit the main businesses within the scope of the basic services of traditional"TW"business. This paper researches and discusses how our domestic transportation and warehouse oriented enterprises accurately orient their developing directions to gain favorable developing spaces and reasonable profits so as to realize sustainable development when following the developing trend of macro economy.This paper bases on the new visions and boasts such major thoughts as: focus on macro economy, look for target markets of the enterprises, avoid competition, exceed existing needs, and formulate developing strategies.With the theories including logistics management, market structure and marketing as the guidance, this paper adopts the quantitative method to deduct and predict the capacity and demand of domestic logistics market and applies the qualitative methods to compare and generalize the research of sub-markets of logistics. At the same time, this paper uses examples to analyze the developing strategies of"TW"enterprises, and puts forward 24-word guidelines for traditional"TW"logistics enterprises to formulate their developing strategies. This paper takes China's logistics market in broad sense as the regional positioning of the market, applies the existing documents and archives and openly released statistics as the basic data for analysis, with the major data from National Bureau of Statistics of China and other data from periodicals or electronic information. Please refer to the notes.This paper contains major parts and minor parts and consists of six chapters. The much more important part is the second chapter—Analysis of confirming the development positioning of"TW"logistics enterprises. At the same time, other chapters are all the necessary parts to support the confirmation of developing strategies. Modern logistics itself boasts new market spaces, and this paper has pointed out a practicable way for traditional distribution and logistics enterprises to formulate their developing strategies.