The Strategic Research That Concerns Fund Market Of Northeast Securities

In November 1997 the State Council issued the "Interim Procedures for securities investment fund management," after China securities investment funds into the development of standardized track. Steady development of the securities investment fund, the size has gradually increased. Enter the 2006 securities investment funds as many people preferred finance and investment, particularly stock funds in the stock market brought about by the popular effect of transporting the money under an unprecedented sales flourishing. Statistics show that in the second half of 2006, the customer is the fastest growing stock funds. Active Allocation Fund customers, in late 2006 also rose to 3.0552 million, and the growth rate has exceeded 250%. By early 2007 there have been new placing the ratio of the fund phenomenon, a time of new shares of open-end funds become lining up to buy the scarce commodity.Northeast Securities Co., Ltd. (hereinafter referred to the Northeast securities or companies) as a fund consignment agencies and fund transaction service providers in the entire fund for the prosperity and development of the market in what position, which also made a contribution, we should do an idea; more important is that we as a normative category broker in the future strategic positioning in the market, the need for company-wide from top to bottom there is a clear target.This paper from the northeast securities market in the past in the fund's performance based analysis company, summed up companies in the fund sales and investor services for the Fund's experience at the same time forecasting the future development of the market situation at the moment and mastered by the company the future may have in my company's resources fund market strategies, the implementation of the strategy proposed support system for the company's management to formulate relevant decision-making reference.Introduction introduced the background and purpose of the study topics, the article clearly the structural arrangements and listed in the text of the research method used.Then the second chapter on securities investment funds and securities investment fund market concepts and features, and explains the securities investment fund market functions were analyzed. Introduced abroad mature capital market securities investment funds overview history of the development of China's fund market environment for analysis and the future of our country fund market development trend forecasting research. Comprehensive economic fundamentals main technical analysis and stock market trends related theoretical analysis, securities investment funds for the survival of the securities market has entered a bull market cycle. In the world of economic integration in the backdrop, China's securities investment funds, although late start, but the pace of development very quickly, has great room for development and broad development prospects. With China's rapid economic development, capital markets continue to mature and "Securities Investment Fund Law," promulgated and implemented, the China Securities Investment Fund industry is facing an unprecedented development opportunity, it will China's financial industry and the development of the national economy as a whole far-reaching implications.Chapter III of this paper companies fund market status of the analysis and study, reviewed the company's history of the market, according By March 2007 the company's various business department of a regional fund sales data on the breakdown of using correlation analysis and multiple regression analysis the Department determined affect business sales of the Fund, based on average sales per capita asset sales and sales capacity of two indicators for the business department rankings. According to the company in the fund market in the sales and trading performance analysis and to determine the company's market position.This paper described in Chapter IV companies need strategic management of the Fund market, the company developed markets three strategic objectives: the establishment of the fund management company with more than a strategic and cooperative partnership for five years into the fund sales and trading services broker section a group; fund management revenue sharing fund management companies to become the controlling shareholder; services investors, as fund investors fiscal paradise. Subdivision's Fund and the corresponding regional sales strategy: to spearhead Changchun in Jilin Province to become a regional fund sales champion, and to continue to expand market share in other parts of company funds to support sales objectives of the overall strategy under the premise of efforts a local fund market in the characteristics of business outlets. Clearly implementation of the strategy for the company fund market system including the support system of corporate culture, organizational structure, human resources system, and technological system.The final conclusions drawn in this paper: First, fund market usher in a period of rapid development; Second, companies in the fund market competition is to the advantage; of the third is in the fund company to be in competition in the market place, it is necessary to carry out the fund market strategic management. Propose the following recommendations: strategy development process have staff participation; send powerful integrated marketing management staff as general manager and general manager in the sales department on the implementation of the selected should become an important study, given the Department of Marketing Management to general manager of the department of operational guidance and the power steering tasks, and the general manager should be general manager of the business department of the course examination members. To work hard to cultivate excellent marketing and the introduction of lecturers, excellent fiscal management lecturer, outstanding sales personnel, and other aspects of personnel , and in the human resources policy (such as incentives, etc.) to these employees tilt in the process of implementation of the strategy to full real marketing, especially living in the top of the management chain management staff to take the lead and played an exemplary role.