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A Study On Compensation Motivation Of Salespeople And An Example Of YF Corporation

Posted on:2007-11-29Degree:MasterType:Thesis
Country:ChinaCandidate:F FangFull Text:PDF
GTID:2189360242962363Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Since 21st century, regarding information technology as the core, the New Economy taking dealing in globalization as direction makes business environment and inside operation way that enterprises faced change enormously. And the adjustment of dealing with of enterprise's management mode is imperative. In modern enterprises,"the management of people capital " is mean obtaining, combining, keeping stimulation, controlling, adjusting and developing of the human resources. In this course, compensation can be one of the most important factors that influence behavior, attitude orientation, working achievement, etc.. So human resource management has been faced to high requirement, for setting up reasonable compensation management system. It's the schedule that full playing to stimulation functions of compensation.This thesis mainly deals with the Compensation Motivation of Salesperson. When it comes to the Knowledge Economy, the Human Capital that kind of important spirit of modern company's value clings to salesperson becomes an age. It's a problem that how to encourage Marketing persons. In this thesis the major idea and general requirements of marketing persons 's motivation are put forward , and the motivational compensation system is conceived. Finally, a case is analyzed to show how to motivate the marketing persons efficiently. In cases through researching and analyzing the present enterprises'marketing system, it's argued that the problems consist in investigating salary of it, according to principles of human resources'salary design and theories of economics. Combining enterprises'concrete conditions, design improving is the focal point. Hope these suggestions can offer strong guidance and reference for implementation that enterprise's compensational stimulation of our country, mutually encourage with everybody.
Keywords/Search Tags:salespeople, compensation, performance evaluation, principal-agent theory, human capital
PDF Full Text Request
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